The “Biondi” typeface is the font that is commonly used for fashion industry. By using solid simple shapes we stayed on trend with graphic design. The logo for the event was designed to be short, simple and impactful. All of the logos were designed in black in white to make sure they could work in any background.
There are two versions of the invite. One version of the invite, has a portion of the content. While on the other version, all of the content is available (All of the content elongates the invite ). The longer the invite, the harder it is to get people to purchase tickets to the event. In order to unify the design, i made sure that all of the typefaces were the same color.
On social platforms we used the following image. This image works well on feed streams. It instantly grabs the attention of any follower of fgi and informs them of the event.