Below are illustrated examples of my exploration of ideas, in order to come up with the best graphic representation of management & finance.
The most suitable typography for management companies are serif types. The word “NUVOLA” is the focal point of the logo thus it has to be bigger. It has to the most readable / graphic component of the logo. The idea of management comes across through greek letter forms. By referencing Greek letters, people can understand what type of service this company provides.
Merging the idea of cloud computing and management services was a bit difficult. The idea of having both worlds with different color came to mind. “SOLUTIONS” had a softer color that the word “NUVOLA”.