I used photoshop to create the image that would be used in the campaign. I uploaded this image to the FGI server. Once the image has a path, i am able to create a web page that is used as an eblast. The webpage is created through dreamweaver. I use a lot of image mapping and i slice the image to create clickable buttons. I try to create invitations with simple HTML that can be cross browser and will not be heavily filtered through email systems. I remember creating complex webpages that would later be used as eblast, to find out that each email system displays the design differently (which was a nightmare)
This design had to be elegant, feminine and contemporary. I chose to continue using the same format as in the previous trend presentation. I wanted to reference the fashion magazine industry, by using the biondi typeface and placing it behind the figure. The sides of the image have a gradient which becomes white, this gives this image a dream like quality. The buttons at the bottom sample the colors that was used in the “Spring / Summer” graphic at the top. The buttons also connect to individual registration forms
The registration form follows that same design rules as the wepage/elbast. This allows for a seamless experience.
these are the previous blog post about the trend event: